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Areas of Concentration
Selection of a concentration area allows students to pursue study that contributes to specific professional goals. A curricular plan is developed with an adviser during the first term of graduate study. Three concentration areas are available:
Community Arts Management The Community Arts area of concentration has evolved from the University of Oregon Community Arts Study Program conceptualized by Dr. June King McFee in 1966 and implemented in 1968. The purpose of this program was to enable faculty and students from the School of Architecture & Allied Arts to work with the citizens of Oregon communities toward the understanding of the dynamics of their communities, and the cultivation of attentiveness to the quality of a community's arts environment. This area of concentration continues to be based on a definition of community arts that emphasizes the potential participation of all citizens in performance- or exhibition- focused art groups and organizations that are community-based and culturally democratic in orientation. Such organizations and groups typically promote the arts as integral to the everyday life of the community, and build a sense of the unique character of the area. There is often a strong commitment to neglected and underrepresented groups in community arts programs. Core requirements, coupled with courses in this area of concentration will encourage students to be cognizant of the relationships between the arts and culture, ethnicity, politics, economics, class, education, age, and occupation. Students graduating from this area of concentration will be prepared to access community culture, facilitate citizen participation in the arts, understand methodologies for program development, administer community arts programs, facilitate community arts policy, evaluate community arts programs and develop community strategies for distributing information about the arts. For further information, contact Dr. Lori Hager, Arts & Administration Program, School of Architecture and Allied Arts, 5230 University of Oregon, Eugene, OR 97403-5230. (541) 346-2469. E-mail: lhager@darkwing.uoregon.edu Media ManagementThe Media Management area of concentration within the Arts and Administration Program at the University of Oregon meets challenges posed by media technologies to workers in arts and culture sectors. Arts administrators manage not just programming and projects involving a range of media (both new and old), but the very communication tools, strategies, and content through which programming and projects come to be. As such, media management is a central strand of arts administration, one that can be seen as a specialty or track but that should also be recognized as part of everyday professional practice. Managing media comprises more than being tech-savvy. It involves understanding the limits and potential for media to serve as delivery vehicle and communication strategy, and comprises a set of creative, practical, and critical skills that enable such communication across an array of social and cultural contexts. Media can be understood to include text, audio, graphics, animation, video, film, and interactivity, though it should not be considered to solely encompass the “new” and/or “high tech.” Shifts in media technologies have an historical arc, and for decades arts administrators have navigated these shifts alongside artists using “new” or emergent media and audiences or communities engaging their work. Digital culture, however, represents an increased pacing of change as well as a recalibration of the “architecture of participation” attached to media in general. The Media Management area of concentration seeks to span the historical and contemporary facets of media in artistic and creative settings, and students pursuing this area of concentration will acquire knowledge and experience rapidly becoming central to leadership in arts and culture sectors across for-profit and nonprofit settings. This area of concentration within the master’s program entails and focuses on the role of media across arts and culture sectors—with an emphasis on knowledge and skills useful to administrators—that will enable students to wield media as both delivery technologies and social communications strategies. Through critical investigation into key sites of communication and cultural convergence informing arts in the 21st century, students will merge theory with practice. Robustly exploring the mediascapes surrounding arts and culture sectors, coursework and directed research will impart critical thinking and practical experience skills that situate creativity at the nexus of art and daily life. As such, students pursuing the media management concentration area will assemble a balanced toolkit of technical, practical, and critical skills integral to arts administration. For further information, contact John Fenn III, Ph.D., Assistant Professor, Arts and Administration Program, School of Architecture and Allied Arts, 5230 University of Oregon, Eugene OR 97403-5230: jfenn@uoregon.edu; (541) 346-1744. Back to Top The Performing Arts Management Concentration of the arts and administration master's degree at the University of Oregon prepares individuals for leadership positions in nonprofit, public, and for-profit organizations involved with music, opera, dance, and theater; a specialization in media/film management may also be pursued within this concentration. This concentration focuses on the nonprofit professional performing arts and aims to develop interlinkages among cultural policy, organizational mission, and artistic vision in a broadly defined cultural sector. Required and elective courses develop critical thinking and address theoretical, aesthetic, and practical issues in performing arts management. Prospective students from a wide range of undergraduate educational backgrounds are encouraged to apply, but students participating in this concentration frequently have academic qualifications and professional experience as a performing artist. With their advisor, students will individually select elective coursework from diverse departments on campus, will structure their practicum and internship experiences to develop their practical skills, and will design their final master's projects or theses to address their academic interests and professional goals. Many students in this area of concentration wish to concurrently participate in the Graduate Certificate in Nonprofit Management Program offered through the Planning, Public Policy & Management Department; required coursework for this certificate is included in the sample curricular plan below. Detailed information on this educational opportunity is provided on the Arts and Administration's Program Website. M.A./M.S. in Arts Administration, Performing Arts Management Area of Concentration. Including Requirements for the Graduate Certificate in Nonprofit Management (Note: Quarters in which courses are instructed are subject to change) YEAR ONE & YEAR TWO Fall Quarter Fall Quarter
Winter Quarter Winter Quarter
Spring Quarter
Summer Internship Patricia Dewey, Assistant Professor,
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